In the follow up to our December digital article on using social media we hear from an optometrist who has successfully used social media in her practice for 10 years. We also share useful dos and don’ts and practical tips from the College’s social media expert.

For Anjana Taank MCOptom, practice owner, Taank Optometrists, Cambridge, using social media is an integral part of how she runs her practice.

“We’ve been using Facebook, Twitter and Instagram for 10 years now. You need to share your posts on different platforms to catch the eye of different audiences.

“We have a long-standing collaboration with a marketing adviser who helps us with our social media. This includes looking at the kinds of posts people are interested in to give us direction on our content. Social media isn’t something that you dabble in – it’s important to get some professional guidance from someone who understands your business.