An optometric practice can benefit from a good PR strategy. It will help to promote your services to members of the public and encourage people to book regular sight tests or to visit if they have a problem with their vision.

“Optometric practices need to embed themselves in their local communities and communicate the support and expertise they bring to the area,” says the College of Optometrist’s Director of Communications and Marketing, Juliet Leach. “This will increase public awareness and understanding of the importance and benefits of good eye health, and of visiting your local practice.”