How to network effectively

19 August 2022
Summer 2022

Kaye McIntosh explains how to make helpful and knowledgeable contacts in both virtual and real-world settings.

It’s not just what you know, it’s who you know. And who they know. That may be a cliché, but networking remains key to finding new opportunities and having a successful and rewarding career. And while the word may conjure images of trying to impress at receptions and dinners, at heart it’s just about taking every opportunity to make contacts – whether virtually or in the real world.

Dr Edyta Karpicka MCOptom says: “Networking doesn’t have to be hard work.” Edyta, of Classic Eyes in Poole, Dorset, took part in the Cycling for Sight race for Vision Aid Overseas. “I had a fantastic time, met many great individuals and, most importantly, 120 people in need received the gift of improved sight.” As a bonus, some of the people she met turned into long-term contacts. 

But there are less gruelling places to start. Make the most of the optical committee in your area or region. It will hold events but also offer invitations from other bodies. Go along to a seminar on sight loss and you’ll meet other people with a shared interest. Networking can also take place at CPD-approved events, such as a peer review group. Be friendly, swap details, share information and it could lead to a long-lasting professional relationship.

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