How to debunk clinical myths
From vaccine hesitancy to blue-light filters, Steve Smethurst looks at the erroneous but unbudgeable beliefs that should be buried for good.
We’re living in an era where it’s genuinely hard to know what to believe, particularly when it comes to health. At the time of writing, three of the BBC’s top stories on its fake-news hub related to coronavirus: Brazil’s bubble of bad vaccine info; The rise of India’s ‘Covid quack’; and The anti-vax movement targeting German children (BBC, 2021).
One impact of the phenomenon has been to reduce trust in science. An Ipsos MORI report last year on the subject observed that “the importance of social media, word of mouth and WhatsApp communications among younger audiences, in particular, should not be underestimated”. It also reported that “the less affluent and non-graduates tend to be less trusting than the middle classes and graduates” (Skinner et al, 2020).
Not already a member of the College?
Start enjoying the benefits of College membership today. Take a look at what the College can offer you and view our membership categories and rates.
Related further reading
The College, The Association of British Dispensing Opticians (ABDO) and the Federation of Optometrists and Dispensing Opticians (FODO) back the Government’s commitment to put patients in the driving seat and give them more control and choice over their care.
One thing is certain: I wasn’t expecting the events of the last 10 weeks to take place when I wrote my last Optometry in Practice editorial in February this year.
We are asking the public to make eye health a priority in 2025 and provide top tips for good eye health.